Turn Your SALES Team Into High-

Performance Closers.

Sales isn’t about hype. It’s about systems, skill, and consistency.  Your team learns the exact

process top home service companies use to close more, at higher margins, with zero chaos

Sales Drives Valuation

WHY SALES TRAINING MATTERS

If you want a scalable, sellable business, your sales team must:

Convert leads predictably

Protect margins

Hit quota without drama

Deliver a world-class customer experience

Most contractors leave money on the table because their team wings it. We don’t teach “rah-rah” motivational junk, we teach the system that sells.

WHAT WE TEACH

The Sales Engine That Scales

Your team gets trained on the proven LB Capital Sales Framework:

Lead handling mastery

Response speed, positioning, qualification.

One-Visit Close ProcesS

Maximize conversions in a single touch.

Price-presenting psychology

Response speed, positioning, qualification.

Lead handling mastery

Response speed, positioning, qualification.

One-Visit Close ProcesS

Maximize conversions in a single touch.

Price-presenting psychology

Response speed, positioning, qualification.

This is the sales system behind companies that grow fast and sell high.

INSIDE THE TRAINING

A High-Performance Sales Experience

Your team will walk through:

Real scripts (no fluff, no pressure tactics)

Roleplay with skilled trainers

Deal breakdowns from real home-service companies

Live objection practice

KPI dashboard setup

Accountability rhythms your sales manager can run immediately

This is hands-on, implementation-first training not lectures.

WHO THIS IS FOR

Sales Teams Inside $1M–$10M+ Home Service Companies

If you want a business that sells at a premium, your sales system has to be elite. Perfect for:

Underperforming sales

teams

Companies with inconsistent

close rates

Owners tired of “personality- driven” sales

Teams making the shift toward predictable revenue

Operators aiming for scale, professionalization, and

exit readiness

THE FOUR SALES PILLARS

A High-Performance

Sales Experience

Your team will walk through:

Consistency

Predictable lead

handling and process discipline

The same steps, every time. Driving reliability and trust.

Consistency

Higher close rates,

bigger tickets, stronger margins

Your team learns to sell value, not discounts.

Control

KPI-driven

accountability

No more guessing just the numbers that matter.

Consistency

Skilled, polished, professional reps

Your customers feel it. Your profits reflect it.

WHAT YOU TAKE HOME

Your Team Leaves With a Sales System. Not Just Training.

Every company receives:

The LB Sales Playbook (™)

Scripts, templates, and messaging frameworks

One-Visit Close Process (™)

Sales KPIs + dashboard template

Daily/weekly accountability rhythms

A 30-Day Implementation Plan

THE FOUR SALES PILLARS

Training Led by People Who’ve Built,

Scaled, and Solo

This isn’t theory. Your instructors are LB Capital partners, operators, and sales leaders who’ve:

Run high-performance

teams

Closed millions in

home service revenue

Built companies that

later sold for real

multiples

Operator-led. Exit-

proven

GET STARTED NOW

Training Led by People Who’ve Built,

Scaled, and Solo

Start Your Team’s Training Today

Lance is known for his expertise in scaling businesses, particularly in the home services industry, and

guiding them toward profitable growth and successful exits. 

© Copyright 2026, BUILD IT TO SELL IT. All Rights Reserved