achieve maximum growth

With Exclusive Coaching

Coaching for next-level success — built for home service entrepreneurs ready to scale, profit,

and build lasting freedom.

TESTIMONIALS

Real Results FROM MEMBERS

Join thousands of contractors who’ve transformed their businesses through the strategies, connections, and clarity gained at Build It to Sell It.

THE PROBLEM

Most Contractors Are Running Fast… But Still Stuck

They’re pushing hard every day but aren’t breaking through to real scalability, profitability, or freedom.

They’ve hit a growth ceiling.

Their systems and teams aren’t scaling with them.

They’re working harder, not smarter.

They want to build something that lasts but don’t have the roadmap.

THE GUIDE

You Don’t Need More Motivation — You Need a Roadmap

At LB Capital, we help contractors scale with confidence, boost profit, and build companies buyers want.


The Winner’s Circle is the roadmap built by operators who’ve actually done it — not theory. Systems. Coaching. Accountability.

Our Why

We help home service entrepreneurs scale, profit, and build lasting freedom through proven systems and

a powerhouse community.

CORE VALUES

What Drives Us Forward

These are the principles that shape how we lead, grow, and serve our community every day.

Ownership Mentality

We act like owners. Accountable, decisive, committed to winning.

Relentless Growth

We get better every day personally, professionally, financially.

Integrity in Action

Honesty, transparency, trust-driven leadership.

Collaboration & Community

We grow together, sharing and supporting.

Results-Driven Excellence

Execution, profit, outcomes that move the needle.

Legacy & Impact

Build businesses that outlast us and create freedom.

THE FOUR SALES PILLARS

A High-Performance Sales

Experience

Your team will walk through:

Join Your Tier

Choose the level based on your goals & stage.

Plug Into the System

Access playbooks, coaching, and proven frameworks.

Accelerate Your Results

Scale operations, strengthen leadership, create lasting value.

WHAT YOU GET INSIDE THE CIRCLE

We keep the group small to maximize value and interaction. Spots are limited.

Foundation

Circle

Building foundations & consistency

$25,000

  • Essential tools

  • quarterly calls

  • playbooks

  • portal access

  • swag + referral perks

Momentum

Circle

Scaling operations & leadership

$50,000

  • Coaching access

  • monthly group calls

  • performance tools

  • exclusive playbooks

  • premium swag & referral rewards

Freedom

Circle

Enterprise growth & legacy creation

$100,000

  • Strategic advisory calls

  • quarterly business reviews

  • executive-level resources

  • premium experiences

$5,000 per Attendee

WHAT YOU GET INSIDE THE CIRCLE

We keep the group small to maximize value and interaction. Spots are limited.

Weekly/Monthly coaching calls

Leadership systems

Financial performance tools

Sales & marketing frameworks

Operational playbooks

Exit readiness prep

Community access

Direct feedback & accountability

GET STARTED NOW

Join the Circle. Build the Systems.

Level Up Your Business & Your Life

Have questions? We’d love to answer them.

Lance is known for his expertise in scaling businesses, particularly in the home services industry, and

guiding them toward profitable growth and successful exits. 

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